Apple Inc. to Employees: “Bring It” [video]

Revealing your internal world on the job is usually a product of your own efforts. Your environment can play a part in your opening up, too, and some organizations are better at this than others.

Enter Apple Inc.’s (AAPL) contribution to the “It Gets Better” Project, started by Dan Savage to help prevent the suicide of teenagers and young adults who feel threatened because of their sexual identity.

Employees of Apple have created a truly heartfelt video, one that dares to depict the pain–and tears–of coming out to oneself and to others. In doing so, they’ve produced a powerful recruiting tool, as elements of Apple’s culture are fully on display.

What company values are inherent in the 6-minute segment?

  • Community service. Apple dedicated financial, personnel, and technological resources to offer their take on a societal problem.
  • Verbal ability. Everybody is so well-spoken, to be a member of the organization is to have top-notch oral communication skills.
  • Integration of multiple identities. Within the lesbian, gay, bi and transgender population at Apple, we see diversity in visible attributes such as race, age, gender and ability. It sounds like every individual’s voice is heard, too.

In this manner, the executive leadership encourages employees to “bring it.” Bring your invisible identities, bring your life stories, bring the intensity of your feelings–so profound!–and bring the corresponding tears, too. The prompt to bring all of your strengths and vulnerabilities must bring about a certain freedom in employees. Now when was the last time you felt free at work?

Indeed the open culture pays off. Apple maintains legions of consumers who breathlessly await the launch of the next uber-cool product, the iPad2 has been an instant best-seller, and the stock currently hovers around $330 a share.

UPDATE 5/2/11: Even though in 2010 Apple took over Microsoft as the world’s most valuable technology company, in the first quarter of 2011 it surpassed Microsoft in net income, too. Not surprising from a company that encourages employees to leverage their full humanity on the job.

What do you think of the video?

Photo via allaboutapple.com

Come Out at Work: As an Immigrant [video]

Call us American-ist. Every time we’ve seen a picture of Arianna Huffington, we expected she spoke with an American accent. Her skin undertone seems pink, her hair is blondish, the Huffington name sounds WASP, really American dominant culture, wouldn’t you say?

Then at last we heard Arianna Stassinopoulos Huffington speak in a video produced by Dreams Across America, below, in which she describes her experience as an immigrant.

Upon closer inspection, we see some slight olive undertones in her skin, Huffington is her married name, plus hair color is easy to change. And lo and behold, she has a glorious Greek accent.

The new chief executive of the Huffington Media Group talks in the video about being born in Greece and going to Cambridge on a scholarship. She recounts moving to America and trying to get rid of her accent–which we interpret as trying to adopt an American accent–because as an immigrant, an accent sets you apart. She says:

I actually tried for a while to get rid of my accent–I haven’t done a very good job as you can hear–and then I kind of embraced it. I realized it was really complicated, changing your accent, and in a sense it’s now part of my identity.

Even the brightest among us sometimes work to change ourselves and fit in, to varying degrees of success, and much of the time–certainly in Huffington’s case–it’s energy wasted. Today she’s known as a charismatic leader, and her accent is part of her charm. She uses her immigrant status to engaging effect, referring to herself as a “Greek peasant girl,” for example.

An accent typically represents so much of who we are. It hints at multi-lingual capabilities, for example.  Those who speak more than one language use a part of their brain that monolingual folks often do not. An accent may also indicate a bi-cultural worldview. A broad perspective like this can be extremely helpful in solving complex problems.

So coming out at work as an immigrant can establish your worldliness, bring out your inner charms, and then land you a $315M merger deal. A pretty sweet realization of the American dream.

Were you born in a country outside of where you live? Are you out at work as an immigrant? How does this influence your work experience?

Photo via

Eric Schadt Commits Violence at Work (And So Do You)

Contrary to his teddy bear looks, pioneering scientist Eric Schadt (pronounced “shot”) engages in battle every day at work. In a laudatory feature in Esquire, Schadt relates how the book The Structure of Scientific Revolutions by Thomas Kuhn influenced the way he thinks about violence in his career.

Initially published in 1962, Kuhn coined the term “paradigm shift,” which captures the essence of Dr. Schadt’s current endeavors. From Esquire:

According to Kuhn, scientific progress is not a peaceful process, characterized by the gradual accumulation of knowledge. Rather, it’s a nearly political one, characterized by acts of intellectual violence. A paradigm is like a king — it’s the body of knowledge and practice that coheres around a theory or a discovery, and in periods of stability everybody serves it by practicing what Kuhn calls “normal science.” Eventually, though, it becomes insufficient to its own ends and enters a period of crisis, during which it comes under attack by those practicing “extraordinary science.” At last, the king is overthrown, and that’s a paradigm shift.

Schadt, who practices extraordinary science as the Chief Scientific Officer at Pacific Biosciences, says, “I remember the exact month, almost the exact day I started reading that. It was when I first started graduate school in 1993.”

The article continues:

A paradigm shift requires not only scientists practicing extraordinary science; it requires “attackers” and “persuaders” willing to declaim the end of the old order and announce the dawn of the new. Schadt has turned out to be both. He’s very aware that biology is in the middle of a paradigm shift and very aware of his role in both the murder of molecular biology — the king is dead! — and the establishment of its successor. He’s even produced a documentary film entitled The New Biology, which heralds the arrival of a biology that’s “more like physics” and “more quantitative in nature” than biology has ever been.

Did you catch that? To recap: 1. The discipline of biology–the study of life itself–is being decimated and rebuilt as we speak. And 2. Eric Schadt is forging the path to the New Biology. Indeed his star is rising.

So the genomics guru commits all kinds of violence at work. And so do you. Read more

5 New, Must-Have Skills for the Rough and Tumble 2010s

Speaking of makeovers, the definition of human capital is getting a much-needed refashioning by David Brooks, author of the just-published The Social Animal: The Hidden Sources of Love, Character, and Achievement.

He describes a “new humanism,” and breaks it down into 5 poetic-sounding terms: attunement, equipoise, metis, sympathy and limerence.  From his op-ed piece of March 8, 2011:

Attunement: the ability to enter other minds and learn what they have to offer.

Equipoise: the ability to serenely monitor the movements of one’s own mind and correct for biases and shortcomings.

Metis: the ability to see patterns in the world and derive a gist from complex situations.

Sympathy: the ability to fall into a rhythm with those around you and thrive in groups.

Limerence: This isn’t a talent as much as a motivation. The conscious mind hungers for money and success, but the unconscious mind hungers for those moments of transcendence when the skull line falls away and we are lost in love for another, the challenge of a task or the love of God. Some people seem to experience this drive more powerfully than others.

Trip out, right? These sound like traits of godliness. They also sound somewhat similar to emotional intelligence and social intelligence. The question is, if you’re not the Dalai Lama, how might you develop these skills? Brooks refers to them as “deeper talents,” which suggests that some people have more of a natural ability in these areas than others.

The first step is to identify that these skills are something you wish to develop. Then, considering their complexity, you might benefit from working with a professional guidance counselor like an executive coach or psychologist.

Which is to say, talking about your self relative to acquiring more limerence, metis and equipoise is a helpful way to equip yourself to navigate the world of work in the 2010s, and beyond.

Do you identify as having any combination of these 5 skills? Which ones, and how?

Celebrity Career Makeover: The Inauguration

Sometimes it’s annoying to focus on public figures, and yet it can also be fun. On our TV show “Career Talk Live: And What Do You Do?”, we’ve had a segment called “Celebrity Career Makeover” in which we fashion a new career for a popular performer. And now we’re bringing it to wholewidework.com!

In this feature, we take a look at a relatively famous person, consider their transferable knowledge, skills and abilities, and thus propose a more accessible occupation for them. Since fame is often fleeting, it’s useful to be prepared for any circumstance.

For this inaugural post, we have a story about actors with actual dual career tracks. They don’t need a makeover, because their backup work plan is already established — in the field of science, no less! For your consideration, from the New York Times “Science” section dated February 28, 2011:

Mayim Bialik, currently in “The Big Bang Theory”:

Dr. Bialik has a Ph.D. from U.C.L.A. in … neurobiology. “I tell people, I am a neuroscientist, and I play one on TV,” said Dr. Bialik.

Natalie Portman, recently anointed an Oscar for her work in “Black Swan”:

She went on to Harvard University to study neuroscience and the evolution of the mind.

Hedy Lamarr, best known for “Samson and Delilah” (1949):

[Lamarr] was a rocket scientist on the side, inventing and patenting a torpedo guidance technique she called “frequency hopping,” which thwarted efforts to jam the signals that kept the missiles on track.

And our favorite, Danica McKellar, who played Winnie Cooper on “The Wonder Years”:

[McKellar] graduated summa cum laude in mathematics from the University of California, Los Angeles, where she helped devise a mathematical proof for certain properties of magnetic fields — a theorem that bears her name along with those of her collaborators. She also writes popular books about math with clever PG-13 titles like “Math Doesn’t Suck” and “Kiss My Math.”

When you work to access the full spectrum of your intelligence, you can be a star, and study the celestial stars.

Which celebrities’ careers would you like to see made over?

Image of McKellar via

Exploring Ethnicity + Motherhood = Brisk Business

Today is Chinese New Year. Coincidentally, the Internet is ablaze with commentary about Amy Chua’s Battle Hymn of the Tiger Mother – 7,728 comments (and counting) on the Wall Street Journal piece alone. In this new memoir about raising two children, Chua reflects on her Chinese-American ethnicity coupled with her identity as a mother, to outrageous effect. There have been rebuttals, a public letter of support by her daugher, numerous appearances on television, countless book reviews, and ultimately:  brisk sales.

Currently #2 on the New York Times’ “Best Sellers List,” the polarizing book has become a phenomenon stemming largely from Chua’s candid discussion of how she’s raised her daughters. The examples already feel legendary. From the New Yorker review:

Chua’s rules for the girls include: no sleepovers, no playdates, no grade lower than an A on report cards, no choosing your own extracurricular activities, and no ranking lower than No. 1 in any subject. (An exception to this last directive is made for gym and drama.)

Publishing a memoir typically requires plumbing the depths of your existence in order to identify and share the aspects you find most meaningful. It takes sharp writing skills, and having a friend at a literary agency or publishing house helps too. Good timing is a final bonus. In looking into her self, Chua taps into the zeitgeist around China’s upward mobility in the world; timing like hers often translates into good business.

Chua brings her sense of humor to the prose, yet it seems some readers aren’t easily getting it.  That’s OK, having revealed intimate details about who she is, she’s laughing all the way to the bank.

Image by Larry D. Moore, used under a Creative Commons ShareAlike License via

The Time We Came Out at Work: In an Armenian Village

We traveled to Armenia in the summer of 2003 and worked in Ayroum, a small northern village, and helped construct a solar fruit dryer to assist the local economy. In the course of our work we came out, and not without incident. We were interviewed at the time in an Armenian-American ‘zine, and have reprinted the interview below.

Note that we remain friends with “Vartan” today. More on that at the end of the story:

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1. I know this is your first time joining a campaign with the Land and Culture Organization (LCO), how did you get involved with this organization?

I grew up in Los Angeles, where my parents sent me to Armenian Mesrobian School until I was 12 years old.  At Mesrobian, I learned that one day there would be an “angakh ou azad Hayastan [liberated and free Armenia]” and that all Armenians in the Diaspora would move there and live together happily ever after.  I wasn’t so sure about moving to Armenia, but the prospect of one day placing my feet on Armenian soil felt like part of my destiny. Read more