Apple Inc. to Employees: “Bring It” [video]

Revealing your internal world on the job is usually a product of your own efforts. Your environment can play a part in your opening up, too, and some organizations are better at this than others.

Enter Apple Inc.’s (AAPL) contribution to the “It Gets Better” Project, started by Dan Savage to help prevent the suicide of teenagers and young adults who feel threatened because of their sexual identity.

Employees of Apple have created a truly heartfelt video, one that dares to depict the pain–and tears–of coming out to oneself and to others. In doing so, they’ve produced a powerful recruiting tool, as elements of Apple’s culture are fully on display.

What company values are inherent in the 6-minute segment?

  • Community service. Apple dedicated financial, personnel, and technological resources to offer their take on a societal problem.
  • Verbal ability. Everybody is so well-spoken, to be a member of the organization is to have top-notch oral communication skills.
  • Integration of multiple identities. Within the lesbian, gay, bi and transgender population at Apple, we see diversity in visible attributes such as race, age, gender and ability. It sounds like every individual’s voice is heard, too.

In this manner, the executive leadership encourages employees to “bring it.” Bring your invisible identities, bring your life stories, bring the intensity of your feelings–so profound!–and bring the corresponding tears, too. The prompt to bring all of your strengths and vulnerabilities must bring about a certain freedom in employees. Now when was the last time you felt free at work?

Indeed the open culture pays off. Apple maintains legions of consumers who breathlessly await the launch of the next uber-cool product, the iPad2 has been an instant best-seller, and the stock currently hovers around $330 a share.

UPDATE 5/2/11: Even though in 2010 Apple took over Microsoft as the world’s most valuable technology company, in the first quarter of 2011 it surpassed Microsoft in net income, too. Not surprising from a company that encourages employees to leverage their full humanity on the job.

What do you think of the video?

Photo via allaboutapple.com

How to Display Your Sexuality at Work

We often hear statements like “what you do in your bedroom should stay out of the boardroom” — patent wishes to disregard how sexuality influences our work. Sex does play into our work, often subtly. We have pictures to prove it.

Raynard Kington was recently elected as Grinnell College’s 13th president, and soon thereafter the University of Southern California (USC) celebrated the inauguration of Max Nikias, its 11th president. The corresponding photos, or lack thereof, tell a poignant story about displays of sexuality in the workplace.

Dr. Kington’s history of professional accomplishments is substantial; the former acting director of the National Institutes of Health was responsible for spending $10.4 billion as part of President Obama’s economic stimulus package, and his educational background is a triple-threat–MD, PhD and MBA–all from the most prestigious universities. He has a partner and two children, and they live together in the president’s home at the college.

As a husband and parent, he certainly conforms to the traditional image of the college president as family man.  He’s also different from the norm because he’s gay.

Now here’s the kicker: the photograph of Dr. Kington above is posted on his blog and originates from the NIH. The image of Kington with his family on the left is embedded from an unfamiliar source. Because as far as we can tell, Grinnell College has no official portrait of President Kington with his family.

Why not?

To seek an answer, let’s look at Max Nikias, USC’s president, who has a whole page devoted to glossy images of him and his family (below right). We strongly believe that presenting a polished picture of the Grinell “first family” is not a matter of limited resources, because Grinnell’s endowment stood at $1.26 billion in January 2011.

Rather, it looks like an issue of displaying sexuality at work. As a straight-identified man, Dr. Nikias openly puts his heterosexuality on display simply by standing next to his wife. Whenever you’re with your spouse or significant other, it’s hard to hide that you’re a sexual being. And it’s common for prominent leaders to showcase their spouses and offspring in their work life. Politicians and college presidents come to mind, for example.

On an unconscious level, this is a question of coming out for Grinnell’s president, even though he’s already out at work. He even has it somewhat easier than others, with a spouse and children. On one hand, he comes out any time he references his partner, and on the other, should someone see him with his child and refer to his “wife,” he’s likely compelled to correct them with an automatic “my husband.” Rarely would he need to speak the words, “I’m gay.” Still, being out at work is a multi-faceted experience, and in this case we’re examining the visual publicity aspect.

Thus, we encourage Dr. Kington to present–online and off-line–a more formal image of his family, which would be helpful for Grinnell College, and for society at large.

We have a dream that one day we’ll all value the influence of our sexuality on who we are and on the work we do, so that someone like Zach Wahls will know better when speaking in favor of marriage equalityand against House Joint Resolution 6 in the Iowa House of Representatives. Raised by his biological mother and her same-sex partner, he concludes his remarks with, “the sexual orientation of my parents has had zero effect on the content of my character,” and the audience erupts in applause

In the workplace, and in the cases of Raynard Kington’s sons and Max Nikias’ daughters, this rings false.

So what’s a good way to display your sexuality at work?

With pride. Pride in your family, and pride in your self.

Exploring Ethnicity + Motherhood = Brisk Business

Today is Chinese New Year. Coincidentally, the Internet is ablaze with commentary about Amy Chua’s Battle Hymn of the Tiger Mother – 7,728 comments (and counting) on the Wall Street Journal piece alone. In this new memoir about raising two children, Chua reflects on her Chinese-American ethnicity coupled with her identity as a mother, to outrageous effect. There have been rebuttals, a public letter of support by her daugher, numerous appearances on television, countless book reviews, and ultimately:  brisk sales.

Currently #2 on the New York Times’ “Best Sellers List,” the polarizing book has become a phenomenon stemming largely from Chua’s candid discussion of how she’s raised her daughters. The examples already feel legendary. From the New Yorker review:

Chua’s rules for the girls include: no sleepovers, no playdates, no grade lower than an A on report cards, no choosing your own extracurricular activities, and no ranking lower than No. 1 in any subject. (An exception to this last directive is made for gym and drama.)

Publishing a memoir typically requires plumbing the depths of your existence in order to identify and share the aspects you find most meaningful. It takes sharp writing skills, and having a friend at a literary agency or publishing house helps too. Good timing is a final bonus. In looking into her self, Chua taps into the zeitgeist around China’s upward mobility in the world; timing like hers often translates into good business.

Chua brings her sense of humor to the prose, yet it seems some readers aren’t easily getting it.  That’s OK, having revealed intimate details about who she is, she’s laughing all the way to the bank.

Image by Larry D. Moore, used under a Creative Commons ShareAlike License via

The Time We Came Out at Work: In an Armenian Village

We traveled to Armenia in the summer of 2003 and worked in Ayroum, a small northern village, and helped construct a solar fruit dryer to assist the local economy. In the course of our work we came out, and not without incident. We were interviewed at the time in an Armenian-American ‘zine, and have reprinted the interview below.

Note that we remain friends with “Vartan” today. More on that at the end of the story:

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1. I know this is your first time joining a campaign with the Land and Culture Organization (LCO), how did you get involved with this organization?

I grew up in Los Angeles, where my parents sent me to Armenian Mesrobian School until I was 12 years old.  At Mesrobian, I learned that one day there would be an “angakh ou azad Hayastan [liberated and free Armenia]” and that all Armenians in the Diaspora would move there and live together happily ever after.  I wasn’t so sure about moving to Armenia, but the prospect of one day placing my feet on Armenian soil felt like part of my destiny. Read more